We help brands stay relevant in motion.
Available for project
Today,brandsarelivingmosaicsshapedbycampaigns,communities,culture,conversations,moments,ideasandthepeopleinteractingwiththem.
Today,brandsarelivingmosaicsshapedbycampaigns,communities,culture,conversations,moments,ideasandthepeopleinteractingwiththem.
Today,brandsarelivingmosaicsshapedbycampaigns,communities,culture,conversations,moments,ideasandthepeopleinteractingwiththem.
Thequestionstoppedbeinghowdowestayconsistent.Itbecamehowdowestayrelevantwhileeverythingkeepsmoving.
Thequestionstoppedbeinghowdowestayconsistent.Itbecamehowdowestayrelevantwhileeverythingkeepsmoving.
Thequestionstoppedbeinghowdowestayconsistent.Itbecamehowdowestayrelevantwhileeverythingkeepsmoving.
A strategy studio that helps you decide with confidence where to invest, what to create, and who to reach.
The hardest part of staying relevant isn't moving. It's knowing where to focus when everything pulls at once. Together, Sonya and Jean bring 40 years of combined experience to helping brands put their efforts where it truly matters.
BRAND and
communication
Strategic support for brands being born, being rebuilt and communication ideas that need to land, not just shine.
Strategic support for brands being born, being rebuilt and communication ideas that need to land, not just shine.
01
.
Market analysis
What's happening here, now, for the people who matter.
Competition
Culture
Consumers
Product and services
Market analysis
02
.
Brand platform
What the brand exists to do, and why now.
Consumer tension
Brand mission
Brand ambition
Brand personality
Brand platform
03
.
Audiences mapping
Who it exists for, and who matters most.
Behaviours
Cultural references
Expectations
Segmentations
Audiences mapping
04
.
Communiction matrix
The moments the brand should speak, and the messages to tell.
Messages
Proofs
Target emotion
Point of contact
Communiction matrix
05
.
Strategic starter pack for creative team
The strategic idea allowing creation to spark in good direction.
Tensions
Insight
Creative orientations
Brief
Strategic starter pack for creative team
06
.
Social content architecture
How the brand could disrupt the scroll across platforms.
Pillars
Platforms
Formats
Trends
Social content architecture
01
.
Market analysis
What's happening here, now, for the people who matter.
Competition
Culture
Consumers
Product and services
Market analysis
02
.
Brand platform
What the brand exists to do, and why now.
Consumer tension
Brand mission
Brand ambition
Brand personality
Brand platform
03
.
Audiences mapping
Who it exists for, and who matters most.
Behaviours
Cultural references
Expectations
Segmentations
Audiences mapping
04
.
Communiction matrix
The moments the brand should speak, and the messages to tell.
Messages
Proofs
Target emotion
Point of contact
Communiction matrix
05
.
Strategic starter pack for creative team
The strategic idea allowing creation to spark in good direction.
Tensions
Insight
Creative orientations
Brief
Strategic starter pack for creative team
06
.
Social content architecture
How the brand could disrupt the scroll across platforms.
Pillars
Platforms
Formats
Trends
Social content architecture
01
.
Market analysis
What's happening here, now, for the people who matter.
Competition
Culture
Consumers
Product and services
Market analysis
02
.
Brand platform
What the brand exists to do, and why now.
Consumer tension
Brand mission
Brand ambition
Brand personality
Brand platform
03
.
Audiences mapping
Who it exists for, and who matters most.
Behaviours
Cultural references
Expectations
Segmentations
Audiences mapping
04
.
Communiction matrix
The moments the brand should speak, and the messages to tell.
Messages
Proofs
Target emotion
Point of contact
Communiction matrix
05
.
Strategic starter pack for creative team
The strategic idea allowing creation to spark in good direction.
Tensions
Insight
Creative orientations
Brief
Strategic starter pack for creative team
06
.
Social content architecture
How the brand could disrupt the scroll across platforms.
Pillars
Platforms
Formats
Trends
Social content architecture
Latest work
Premium Soccer
Retail brand strategy.
Premium Soccer
Retail brand strategy.
Maison Préfontaine
Brand positioning
Maison Préfontaine
Brand positioning
Bien Chez Soi
Communication strategy
Bien Chez Soi
Communication strategy
HOW WE WORK
STEP 1
.
DISCOVER
Before making recommendations, we seek understanding. We immerse ourselves in your business, your customers, your market and your reality.
STEP 2
.
ESTABLISH
This is where we make choices. We help organizations define what they stand for, where they want to play and what makes them matter.
STEP 3
.
MOBILIZE
A strategy only matters if people can use it. We transform strategic thinking into practical tools that align leadership, marketing, sales and communications.
STEP 4
.
ACTIVATE
This is where strategy meets reality. We help clients deploy, evolve and maximize the value of their investment.
HOW WE WORK
STEP 1
.
DISCOVER
Before making recommendations, we seek understanding. We immerse ourselves in your business, your customers, your market and your reality.
STEP 2
.
ESTABLISH
This is where we make choices. We help organizations define what they stand for, where they want to play and what makes them matter.
STEP 3
.
MOBILIZE
A strategy only matters if people can use it. We transform strategic thinking into practical tools that align leadership, marketing, sales and communications.
STEP 4
.
ACTIVATE
This is where strategy meets reality. We help clients deploy, evolve and maximize the value of their investment.
HOW WE WORK
STEP 1
.
DISCOVER
Before making recommendations, we seek understanding. We immerse ourselves in your business, your customers, your market and your reality.
STEP 2
.
ESTABLISH
This is where we make choices. We help organizations define what they stand for, where they want to play and what makes them matter.
STEP 3
.
MOBILIZE
A strategy only matters if people can use it. We transform strategic thinking into practical tools that align leadership, marketing, sales and communications.
STEP 4
.
ACTIVATE
This is where strategy meets reality. We help clients deploy, evolve and maximize the value of their investment.
Strategies built alongside you and your team to create real impact, not decks that collect dust.
Naima Boukouiss
Founder Premium Soccer
The strategic presentation Sonya and Jean built for us is incredible. I call it my Bible, what keeps every decision aligned with my north star."
"
Naima Boukouiss
Founder Premium Soccer
The strategic presentation Sonya and Jean built for us is incredible. I call it my Bible, what keeps every decision aligned with my north star."
"
Alison Green
Founder Bien Chez Soi
What started as a project has become a long-term relationship, they support our head office teams across every challenge, with the kind of clarity and consistency that's rare to find.
"
Alison Green
Founder Bien Chez Soi
What started as a project has become a long-term relationship, they support our head office teams across every challenge, with the kind of clarity and consistency that's rare to find.
"
Catherine Prefontaine
Founder at Maison Prefontaine
Sonya and Jean helped me clarify my vision and finally know where to focus. I came out of the work with energy, direction, and a clear sense of where to push.
"
Catherine Prefontaine
Founder at Maison Prefontaine
Sonya and Jean helped me clarify my vision and finally know where to focus. I came out of the work with energy, direction, and a clear sense of where to push.
"
LATEST INSIGHTS
CONTACT
US
CONTACT
US